FEATURES OF NOOMARKETING AS AN INNOVATIVE CONCEPT OF SMART MARKETING

  • T.V. Skyba
DOI: https://doi.org/10.37203/kibit.2019.40.20
Keywords: marketing, concept of marketing, noomarketing, idea, marketing tools.

Abstract

 In the article approaches to definition of marketing are analyzed, the evolution of his concepts are investigated, the tendencies of contemporary developments of marketing management are defined, the importance of marketing in in a market economy is grounded.

References

Dojl P. (2001). Marketing, orientirovannyj na stoimost . Sankt-Peterburh: Piter.

Golubkov E.P. (2008). Teoriya i metodologiya marketinga: nastoyashee i budushee. Moskva: Delo i Servis.

Kotler, F. (2001). Marketing v tretem tysyacheletii. Moskva: AST.

Kotler, F. (2004). Novye marketingovye tehnologii. Metodiki sozdaniya genialnyh idej. Sankt-Peterburh:Neva.

Osenton Tom (2003). Novye tehnologii v marketinge: zolotoj klyuchik k loyalnosti potrebitelej. Moskva: ID Vilyams.

Published
2019-06-14
How to Cite
SkybaT. (2019). FEATURES OF NOOMARKETING AS AN INNOVATIVE CONCEPT OF SMART MARKETING. Herald of Kyiv Institute of Business and Technology, 40(2), 85-88. https://doi.org/10.37203/kibit.2019.40.20
Issue
Vol 40 No 2 (2019): Herald of Kiev Institute of Business and Technology
Section
Статьи