Development of export potential of enterprises in the context of globalization: factors and priorities

Abstract

The article deals with problematic issues of formation and development of export potential of national enterprises in the conditions of economic crises of a global nature. The experience of forming export potential in view of the experience of violation of world sectoral markets, caused by anti-epidemic measures and Lockdown. It is noted that exports play a special role in the rehabilitation of the country's economy, especially in terms of decline in domestic production. After all, funds coming from export activity are directed to repayment of debt, modernization, solving socio-economic problems. The development of export potential is considered as integral activity of enterprises. There is an importance of the use of various management tools for the formation of export potential of the enterprise, as well as the need to determine its priorities, in particular the modification of the functions of functions, optimization of the stability time and instability of the structure, increased level of manageability, optimization of implementation routes in order to increase efficiency. Thus, having considered the concept of export potential of the enterprise, the ways of its use and increase and competitive strategy of the country, it should be noted that these concepts are inextricably linked, and more precisely, the export potential of each company of the country is one of the important components that gives it the opportunity to to occupy a decent place in the international arena.