PSYCHOLOGICAL PERCEPTION OF TIME BY PERSON IN SOCIETY AND IN BUSINESS STRUCTURES
Abstract
This article examines the problem of psychological time perception by individuals in the modern world. The focus is on the features of temporal orientation in crisis situations in the context of social communication, governance and business management. The characteristic feature of the perception of time by business people in difficult situations is observed: how time transforms from a passive backdrop of human existence into an active social factor influencing self-identity, social behavior to build a governance structure. Also, awareness of this condition affects the self-identification of the individual, his social behavior, and the effectiveness of management processes in business planning and organization of business structures. Particular attention is paid to the transformation of temporal perceptions under the influence of stress, uncertainty, and social changes. The study substantiates that subjective time perception serves as an important tool for understanding social dynamics, formation of effective management and business strategies. The article emphasizes the necessity of considering temporal aspects in public policy, especially during crises. Through source analysis, the article explores the neuropsychological, cognitive, and sociocultural mechanisms of time perception when forming business structures. It demonstrates that subjective time perception is a powerful instrument for analyzing social dynamics, predicting behavioral responses, and formulating effective management strategies in business structures. The concept of a «balanced time perspective» is highlighted as being linked to psychological well-being and adaptive capabilities.
It concludes that psychological time perception is not merely an indicator of individual traits but also a crucial tool for analyzing social dynamics and forecasting post-crisis scenarios. It is concluded that in modern social processes the time factor acts as one of the leading mechanisms for adapting to prolonged crises and restoring social unity.
References
2. Dakal, A., Radchenko, O. (2025). Psykholohichni chynnyky arkhetypu "voina": choho same ochikuvaty ukrainskym biznesovym strukturam pid chas masovoho vykhodu na rynok pratsi heroiv viiny. Perspektyvy ta innovatsii nauky, 11(57). http://perspectives.pp.ua › pis › issue 11[in Ukrainian]
3. Grondin, S. (2010). Timing and time perception: A review of recent behavioral and neuroscience findings and theoretical directions. Tutorial Review, 72. 561-582. https://doi.org/10.3758/APP.72.3.561
4. Huivan, P. (2020). Henezys svitohliadnoho spryiniattia chasu: filosofsko-yurydychnyi aspekt. Pidpryiemnytstvo, hospodarstvo i pravo, 4. 391-396. [in Ukrainian]
5. Huivan, P. (2021). Sotsialne znachennia chasu dlia nalezhnoi orhanizatsii suspilnykh protsesiv u suchasnomu sviti: osoblyvosti spryiniattia. Sotsiolohiia prava, 1. 11-15. [in Ukrainian]
6. Lych, O. (2021). Osoblyvosti zhyttiediialnosti vidpovidno do spryiniattia chasu osobystistiu. Teoretychni i prykladni problemy psykholohii ta sotsialnoi roboty, 3(1). 5-20. [in Ukrainian]
7. Maier, M., Wittmann, M., Laumer, U., Schätzl, K., & Kohls, N. (2017). The influence of social stress on time perception and psychophysiological reactivity. Frontiers in Psychology, 8. 1218. https://doi.org/10.3389/fpsyg.2017.01218
8. Realo, A., & Dobewall, H. (2021). Perceptions of values over time and why they matter. Frontiers in Psychology, 12. 732147. https://doi.org/10.3389/fpsyg.2021.732147
9. Ružičková, A., Jurkovičová, L., Páleník, J., Hutchison, K. A., Chmelík, J., Mitterová, K., & Juřík, V. (2025). The effect of individual visual sensitivity on time perception. Scientific Reports, 12. 88778. https://doi.org/10.1038/s41598025887788
10. Salashchenko, H. (2020). Vyznachennia osoblyvostei spryiniattia chasu z metoiu pidvyshchennia efektyvnosti protsesu mizhkulturnoi komunikatsii. Pravovyi chasopys Donbasu, 4. 182-188. [in Ukrainian]
11. Tsybulskyi, A. (2022). Spryiniattia chasu ta yoho vzaiemozviazok z osnovnymy psykhichnymy protsesamy. Habitus, 43. 209-217. [in Ukrainian]
12. Tryandofilova, T., Raievska, Ya. (2024). Kohnityvno-povedinkova terapiia u borotbi z sotsialnoiu izoliatsiieiu ta yii naslidkamy, vyklykanymy pandemiieiu. Naukovi pratsi MAUP. Seriia: Psykholohiia, 4 (65), 46-47. [in Ukrainian]
13. Witowska, J., Zajenkowski, M., & Wittmann, M. (2020). Integration of balanced time perspective and time perception: The role of executive control and neuroticism. Personality and Individual Differences, 163. 110061. https://doi.org/10.1016/j.paid.2020.110061
